The art behind the Award, by Marco Veronese
When Alessandro Farina asked me to artistically interpret the concepts of ethics, sustainability and creativity, which are the cornerstones of his corporate and human philosophy, I immediately realized how deeply these three words belonged to me. They are the basis of the creative process of my paintings, of my sculptures and installations of CrackingArt group, of which I am one of the founders.
My works have always been the result of a mix between classical aesthetics and modernity with regards to the use of materials.
Starting from these considerations, I imagined creating a common thread between past and present, between myth and art. That's why I had the idea of giving birth to a hybrid sculpture in which Atlante and the Vitruvian man are blend together.
Atlante, the Titan of Greek mythology supports the world with its strength, while the Vitruvian man, famous drawing by Leonardo Da Vinci, is the fruit of the search for harmony and beauty in the human body and it shows the influence of the "De Architectura", an important treatise by the architect Marco Vitruvio Pollione, active in Rome in the second half of the first century B.C.
I immediately realized how deeply these three words belonged to me... Only by acknowledging that each of us is unique, extraordinary and unrepeatable, we can find the strength to redesign the map of humanity.
Ethics is the basis for the coexistence based on respect, trust, awareness and sharing, represented here by the transparency of the sculpture's character.
Sustainability is increasingly used in reference to an economic development that takes into consideration the safeguarding of the planet, or Gaia, as the scientist James Lovelock christened it in 1979, defining it for the first time as a living organism in all respects, and as such to be respected and protected.
Creativity, combined with passion, is the driving force to create new projects in any field. Creativity is the instinctive need of the human being to find new feasible ways to turn their dreams into reality (represented here by the union of the two characters).
To these three words I have added a fourth one...
Love, specifically towards the country that hosts us, and it is underlined by a detail that most probably would escape, on the globe the heart line of the statue crosses Hungary.
Only by acknowledging that each of us is unique, extraordinary and unrepeatable, we can find the strength to redesign the map of humanity.
Only by drawing from the past we will be able to build a present of which we will not have to regret in the future. And it is only with a clear vision that our body will lead us to that future.